The Felicia Day Social Media Playbook

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Permalink Reply by kent fuselier on February 23, 2010 at 4:23pm

You know I've always blown off web stuff, but I'm reconsidering heavily. I mean heavily. Thats like all my eggs in one basket. You know our broadcasters have monopolized and the content is as expected. As such, they're intentionally deflating the value of their own broadcasting system and stations so they can repeatedly go back to congress and get more and more of them. They NY times recently replrted that our executives from Sony were meeting with communist china broadcasters for 'educational' lessons where we were alleged to be teaching them how to be entertaining and they were also 'closed door' which meant nothing really - the fact is they have a monopoly in broadcasting, these were film executives that couldn't get projects financed, and they were likely trying to come on board with broadcasters with this asset under their belt.

China's monopoly is successful, and their not going to teach us a damn thing on learning what they know. After watching hollywood manipulate everything on the planet for a century? There are countries that have worthless current broadcasting monopolies, but could actually benefit from the exchange of creativity from America for the benefit of learning what happened to their system and what it was capable of. Sometime during this time, I went to south vietnam and went to work as a host of a TV travel show. For the first time in decades, they had someone on TV that everyone trusted - someone that looked like the trusting entertainment they've come to love from Hollywood. I learned a lot, and found myself behooved at how much money and effort you could spend to conglomerate and monopolize current number of 1/3 towers in America to the same person, and not be sitting next to me understanding what keeps it from breaking down. They're treating it like hiring a lobbyist or something. You don't have to understand it, its just powerful and you own it.

This all comes back to why I'm 100% involved in the web series and format even though no one seems to be making cash from it at present. China in the first example have nearly completely converted, even with a successful communist broadcasting system. Later in my rant, find where America is now operating with the same system and trying to align with China to understand it, and then jump forward through a few more years of increasingly blatent abuse of this power.

They're doing 1/2 things right now, playing nothing but crap 24/7 and deflating the profitability and driving themselves into bankruptcy, then buying out the new bankrupt companies and doing so in a continuous fashion until they have enough control to bring them back up and reap the investment. on the other hand, you have news media outlets that we were taught were a last line of defense to the integrity of any and every public good in the country, vital to the democracy, and are now doing things with content to make people do, think, and believe things never attempted in history so that they can establish what the true value is in this domain when you try and sell them something. I've personally seen, after katrina, laser beams coming out of the sky when the next hurricane came with a story that ran for 10 hours declaring bush had put some money into getting these in the sky and we're watching them boil water from the ocean so it will drop the water level and we won't see the devastating surges of katrina. lasers don't boil water, satellites run on batteries and solar cells, and boiling ocean water makes clouds that rain. This was a test and as a former NASA engineer I thought it was odd that noone was calling me. So I called some friends at NASA and asked them to check the same news channel. Nope, nothing. I knew not to get on the net and look for someone else noticing this after 2-3 more calls as it appeared to be playing only within about 30 miles of this rual farm country. It ran long enough, I went down to my local reprogrammer for sat cards and he put some different zip codes in so we could watch, and it was targeted by our zip.

They're placing values on what they've got, probably in this case to foreigners that are smart enough to look at the feed themselves and see it for what it was, and most certainly connected to the internet and local tv stations to demonstrate with the tens of thousands watching it, no one was in disbelief enough to check this out. We told it to them and they now believe it. This is currently as a climate where all this country needs is a single successful web startup, preferably with an array of set top dvr's that integrate with it, and if it was marketed properly, it would have content just like this crap we've been seeing and expecting, and then slowly edge back to where we were 10-20 years ago in competition, availability, integrity, and content. Something as popular and reliable and friendly as the invention of the satellite box after years of the cable monopoly.

If we don't have this option for web tv delivered outside these new monopolies, it will get much worse. Its unmeasurable because communist countries are inherently raised not to trust media in the first place and they could still get you to do anything. I learned it was fun and entertaining, and it go so fun for the folks running it and so debilitating for those viewing it, I've gone for months at a time in places there and seen a tv in every house and never a single one on. Apparently, its really really hard to turn them off once their in place and I'm not aware of another country that has had the trust and expectations of the press and media we have that have had a monopoly conversion of this scale in this time frame.

Out in LA, this would be really tough to see whats going on down here in Texas right now. Change your zip to mine and watch what we're watching. I guess you have some hate groups as well, but they're joining the KKK by business and church affiliations turn-key on sunday mornings. They're buying so many guns right now, the stores sell out for 200 miles, then they say obama must have banned them when they can't get more right away, then bring them to work, school, and bars while at least 10 people a week are getting shot out here withing a 20 mile radius with a population of about 20k people. I don't watch TV, but its not hard to see, there's every f''n news show with a pissed off commentator carrying around his own gun and declaring thats exactly what he'd do. See, this isn't the news, and even in a capitalist society, they're not selling their station like shock and awe did 20 years ago. They're all owned by the same people and if its not the same person they're still on the phone with one another.

This may seem off topic back from the web-series format, but the reason they've all failed to some degree to replace TV is because people want to do them because they're free and easy and people like you and me can broadcast like a station. There's lots of things you can do for free that make equally as little sense and have equal profit margins, like jumping off a cliff.

If you're going to do a show, it can't be a show, its got to replace what we've already come to expect. It has to be simple, integrated to a TV, and available to poor people for free for the first 3 months. Reliability and regular programming that mimicks exactly what we're already watching. If you're out here, you've got to remind people to hate jews and kill people and shoot fags to save your kids from getting killed by them or your never going to drag people off TV watching the same content. 30% of texans believe obama is the antichrist. tell them on the web its actually 40%, but TV tells you 30% because they thought you'd freak if you knew the truth. Then slowly, over time, you convert these viewers one-by-one on the main channels that attract the poor people you need to convert first, and then simply start dropping items from the reasons they're watching one by one and they'll forget about them as quickly as they learned them. Tell them the networks were just f'n with you and noone really believed that and he's really a good guy if you get to know him.

Picking innovative, creative, and new ideas for such a venture has failed miserably every time. You end up wiith 2000 channels of content that is so isolated it hardly appeals to anyone, let alone the masses. Don't start up something like this by doing something way different, its got to be near-identical to TV now. And then consider - I personally was featured in business week and techcrunch with combined 40 million viewers last month on the same talking points to a harvard researcher when a certain person from a network TV show announced he was coming on the internet for the first time and spending the cash to draw 130 million viewers to his web series and this is the #1 tv show, by the way. A singing show. The news report was the race between us to get there, and at present I'm kind of just waiting on him to spend the dough to bring kids on the net. He owns the elvis presley estate, and knows IP, not entertainment or hardly the net.

No less interesting, he's been one ot the first people to acknowledge every single thing he's ever had leak on the net got stolen and lost money. And now he's bringing 130 million to the same place through a licence with clear channel. This is man that recognized everything mentioned in this posting only after copying it from me, but regardless, I was thinking 5m for me. Why can't I get more? They're all addicted to a monopoly I can't break. So he has proposed and is in the process of starting, and may even be airing a show with 130 m people on the net, or as I call it our living room. When he had stuff stolen from the net, the appropriate action was to clarify the DMCA and let them arbitrarily pull anything off the net for any infringement with instant service and no evidence needed.

Which brings me to my final point about making people stupid. How could you lobby congress for DMCA, then decide you're headed there, spend 10 million to get there, stand naked without the monopoly of broadcasting, and not realize a 10 year old kid could shut down the entire show with a single email? And where is that alleged infringing property, who knows? Perhaps a plane could be a nationwide campaign to teach kids how to shut down any show they want with this email and this date. Its harder to sue 50k 10 year old kids. They can laugh and giggle as they're in control, and when people feed stops by law at a rate of 130 million viewers, when they refresh to no avail, and when they finally google they find your show explaining what just happened, and that with only 5 or so minutes to getting DMCA'ed ourselves from their email, we now redirect you to one of 1,000 random sites to finish watching our show and find out 1 of a million places you can watch us next week once they dmca the thousand here later tonight, and leave you with a letter to email to these addresses every hour on the hour 130 million times an hour to stop dmca so we don't have to get complicated to show our show.

While this may sound elaborate, its rocket science to producers at the major labels and lobbyists and anyone trying to compete with us on the net, and just common sense to kids that have grown up getting stuff dmca'd and goggling what just happened. Bearing in mind, since this show would anticipate the early or sudden termination of the other show, thats your mindset of the 130 million that are now watching and it better be damn relevant to the viewer if it doesn't have the brand. Naturally, as fast as you can air spots and get them back, you need to depart from that type of entertainment so when the situation gets fixed, they don't like the other content as much anymore.

But basically, theres two examples of either replacing the television witth a major initiative that will be fought tooth and nail by broadcasters. Remember why they were given the monopoly. They're starving and need money and food and monopolies to get there. Then in the second example, a single well placed 2 paragraph email sent during broadcasting of If I can dream will result in the blocking of the show through hulu mid-stream by law if possible and that same email will have to be available as it regards to where the infringing content is placed, and that link sends everyone to check it out from curiosity. It also gets you sued for a kajillion dollars, but if kids just up and do it themselves for fun one day, you could have anticipated this and already had a show ready to stream and every one of their airings with the same built-in dmca protection that lets you survive the first 5 minutes. Its hard to dmca one or two sites in the 1/2 hour it would take to correct this after you get caught by suprise and retaliate out of panic and anger, let alone 10k different hosts.

Of course I'd have my attorneys prepared for me just being a random guy with a good show and knowlege of the internet and law that mnakes 130m fans hating a stupid show their watching a mathematical certainty someones going to do this sooner or later and if they react as expected they won't even stop to think it was their own fault and find our show running and their base converted, and out of retribution and anger kill our new fan base we acquired legally. I'd expect as much damages from them for doing it in a rage to some random show than premeditated against the other.

Should you have your own web series already and all of this sounds complicated and it pretty much is, what can you do then? Just suck it up? How bout adding the keywords to your own web series knowing whats going to happen. Things like "If I can dream just crashed" "what the fuck is a DMCA?" "my stupid show with these lame ass reality people I used to watch on TV is not broke on the net" "This really sucks that I can't watch my show"

Remember about 30% of their demographic is barely able to read and write so plan on the mispellings as well. That was only a little bit of satire, but if you could read this and fail to recognize the show could break on its own or anything could happen and leave 130 million kids at the same time at the same place wondering what just happened and now trying to find out, Simply anticipate what they would be thinking or looking for and 130 million of them will do it withing 10 seconds of one another if something happens. When they get there, you've got about 1 second to connect that this isnt a indian health food store, its the page that you got redirected to after the stream stopped. Know where they came from and whats going to keep them listening to you and not clicking elsewhere.

This ain't a joke. I used to have a competing show, but now I just set a fire extinguisher next to their ticking time bomb. I know where they'll be coming. I have a number of options, not the least of which is telling 130 million kids at the same time they forgot to put a dollar in the machine to make it play. I guess they're charging now? Change a couple of keywords and then scratch your head and wonder when you google around that noone else is anticipating this. There has never been 130 million on the same show or feed in history. This is like landing a man on the moon, only elmer fudd is the scientist putting it together.

Then reconsider your goals all together and focus on replacing our communist system with the same thing and gradually undoing it over time, or walking into 130 million kids at the same time in your living room watching your tv. By the way, theres about a dozen other ways to convert these kids when its not a monopoly. Thats why they loose money on it every time they come here. I'd be glad to show them the door back to the TV and radio and remind them to leave the kids, though.

Are you artists and trying to compete and advance with other artists? Try using science and engineering and once you've got your fan base you can do whatever creative art you want. And know web series are coming and why. Get f'n ready. The people delivering them to you are as blind as the fans following them around when it comes to this.